Art direction & Branding
Cluse boutique label
Working closely with the Lead Art Director, I helped shape the visual narrative for Cluse across collection shoots and digital campaigns. I visualized the end-to-end design of all marketing collateral and the development of a new sustainable packaging system, maintaining a cohesive and premium brand presence across both print and web.
On-set art direction for collection photoshoots, ensuring a cohesive seasonal aesthetic across all platforms.
Designing and developing a comprehensive, eco-conscious packaging line for Cluse watches and jewellery, balancing luxury finishes with sustainable materials.
Conceptualized art direction for product backdrops, using bold color blocking and textural elements to elevate studio imagery.
